Allied Global Exports

Allied Global Exports is an international export specialist offering a range of freight, logistics, and distribution services. The company’s global reach gives them the capability to deliver freight of any kind to any place via air, ocean, road or rail.

www.alliedglobalexports.com


MY ROLE

Branding
UI/UX Design
Presentation
User Testing
Print Design


THE CHALLENGE

Allied Global Exports needed a new website to display their latest services. The company specializes in specialty freight logistics, meaning they can ship almost anything to almost anywhere. They also have expertise in food distribution, partnering with farm co-ops to ensure fair trade.

The challenge was to display all of the company’s new services in a modern UI. The primary goal was to collect new sales leads. The website had to display their services offered in various market sectors. Allied’s clients include military officials and precious metals brokers, so the website had to convey specific technical information in a compelling way.


BRANDING

The original Allied Global Exports logo was black and light blue, and needed to be updated. They wanted the rebrand to appeal to their more technical clients. We discussed including a globe or wings initially, but all icons were eliminated from the final design for simplicity. I selected a black and yellow color scheme with a heavy sans-serif font to establish an industrial tone.


DESIGN APPROACH

The new website was designed to display Allied’s experience and capabilities while attracting contacts from clients in various market sectors. The UI had to be easy to navigate so clients can quickly locate the products or services they are looking for.


CORPORATE COLLATERAL

The branding design package included product sales sheets, letterhead, business cards, sales forms, and corporate manuals.