March – April 2021
Brand Strategy / Visual Design / UX
Project VisionDroneDrop is a drone delivery service being tested in a major metropolitan area. DroneDrop aims to speed up delivery of groceries, restaurant take-out, pharmacy goods, and other items from local stores. Their service is only $0.99 and promises to fly most items to customers in under 5 minutes.
ChallengeBusy individuals don’t have enough time to go shopping, and delivery takes a long time. They want fast service without paying a lot for delivery fees.
SolutionDroneDrop that allows customers to order quickly and track the drone from the store to their location.
User CasesI conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who want fast local delivery. This user group confirmed initial assumptions about DroneDrop customers, but research also revealed that time was not the only factor limiting users from cooking at home. Other user problems included obligations, interests, or challenges that make it difficult to get groceries for cooking or go to restaurants in-person.
Paralegal, 27Jessica orders groceries, takeout, and other home items on her phone, and needs an app that will allow her to place and track drone orders all the way to her house. Between work and her workout schedule, she doesn’t have time to wait around for delivery drivers.
Car parts salesman, 38Jason has a huge variety of car parts from popular to extremely rare. He has built a demanding customer base that needs fast and accurate shipping of parts. He thinks that drone delivery is the right solution, but he’s not tech savvy and wants a solution that’s simple to use.
|Amazon Prime Air||Manna||UPS Flight Forward|
|$0.99 fee delivery||○||○||○|
IdeationCreating several versions of the home page by hand allowed me to design the most efficient and intuitive layout to help users find the items they’re looking for quickly. As I started the design process and included all of the home page features discovered during user research. Faster checkout was a key concern among users, and also furthers the design goal of a faster shopping process.
Usability Study FindingsI conducted two rounds of usability studies with producers and film fans. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
- One-step location is preferable to two-step location
- Users want more timing information
- Users like fast drone delivery service
- Some labels were too wordy
- Users wanted a way home on each page
- Stakeholders wanted more branding